Have you decided to create your company’s first corporate video production, but you’re not sure where to begin? You’re not alone. Planning a corporate video shoot can be such a daunting task that businesses will often leave important decisions to the video production company. But the more you decide before approaching a video production company for a quote, the more fruitful your collaboration will be.

Here are 11 important questions to help guide the corporate video production process. From overall goals about messaging to logistics about budget and ownership, this infographic walks you through the steps you should take prior to hitting “record.”