Product videos and service videos are specifically produced to educate consumers about a company’s offerings, explain the features and benefits, and differentiate the product from the competition’s offerings. In the best instances, they are massive drivers of sales for companies that use video marketing effectively.

The statistics presented clearly demonstrate the importance of high-quality product and service videos in influencing consumer behavior and driving sales. Here’s a summary of key points supporting the value of product video marketing:

Increased Engagement:

• 80% of users recall video ads watched in the past month, with 46% taking follow-up actions.
• 44% of buyers watch online videos when searching for local products or services.
• 53% of viewers contact the business after watching a video, and 51% visit the website.

Impact on Purchasing Decisions:

• 96% of consumers find video helpful when making online purchasing decisions.
• 4x as many consumers prefer watching a video about a product rather than reading about it.
• 7 out of 10 Millennials are likely to watch a company video while shopping online.
• 4 out of 5 shoppers say videos explaining how a product works are important

Brand Perception:

• 62% of consumers have a negative perception of a brand with poor-quality videos.
• 23% of consumers are hesitant to purchase from brands with low-quality video content.

Creating high-quality product and explainer videos is a powerful way to engage potential customers, enhance brand perception, and boost sales. However, it’s crucial that the video quality meets consumer expectations, as poor-quality videos could drive potential buyers away. If you haven't created these videos yet, you're missing an opportunity to significantly improve your customer outreach and conversion rates.

JLB Media can help you create the helpful, professional videos your buyers need at the level of quality they expect. For top-quality video production services, contact our Los Angeles company today. Even if you are located out-of-state, we have teams and processes in place nationwide to help you. Contact us today!