With MBK Senior Living, the focus was to find ways to integrate the company’s core values into our corporate video production services, not only through interview commentary but through a wealth of activities. The MBK videos are heavily focused on the quality of lifestyle residents enjoy and the activities they have available to them, but also on the family-like environment the staff work to create for residents. Whenever we start a relationship with a company for their business video production needs, we first want to learn as much as we can about their values, goals, and what sets them apart from their competition.
We have produced many dozens of senior living community tour videos, and as a result are a leader in the industry among corporate video companies, but our primary concern is not telling the client how they should make their videos; it is learning about the company first, then building a custom video production for each community. There is no precise formula because all clients are different and so are their communities, so each needs to be planned and executed according to the unique needs of the client and the community.